{"id":2886,"date":"2022-10-03T00:08:11","date_gmt":"2022-10-02T21:08:11","guid":{"rendered":"https:\/\/www.corlukenthaber.com\/?p=2886"},"modified":"2022-10-03T00:08:11","modified_gmt":"2022-10-02T21:08:11","slug":"trendyol-kurucusu-ve-ceosu-demet-mutlu-daha-fazla-kadinin-dijital-ekonomide-var-olmasini-saglayacagiz","status":"publish","type":"post","link":"https:\/\/www.corlukenthaber.com\/trendyol-kurucusu-ve-ceosu-demet-mutlu-daha-fazla-kadinin-dijital-ekonomide-var-olmasini-saglayacagiz\/","title":{"rendered":"Trendyol Kurucusu ve CEO\u2019su Demet Mutlu: \u201cDaha fazla kad\u0131n\u0131n dijital ekonomide var olmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z\u201d"},"content":{"rendered":"<p><strong><span>Trendyol, T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki bayanlar\u0131 dijital iktisada kazand\u0131rmak i\u00e7in KAG\u0130DER (T\u00fcrkiye Bayan Te\u015febb\u00fcs\u00e7\u00fcler Derne\u011fi)  i\u015f birli\u011finde \u2018Gelecek Kad\u0131nlar\u0131n\u2019 program\u0131n\u0131 ba\u015flatt\u0131. Programla, moda alan\u0131nda \u00f6nc\u00fc duru\u015flar\u0131yla tan\u0131nan isimlerle birlikte tasarlanan ve yaln\u0131zca Trendyol\u2019da sat\u0131\u015fa sunulacak koleksiyonun gelirinin k\u00fclliyen binlerce bayan\u0131n giri\u015fimcilik seyahatine dayanak olunmas\u0131 hedefleniyor. Bayan giri\u015fimcilerin yan\u0131nda olmay\u0131 her vakit sorumluluklar\u0131 olarak g\u00f6rd\u00fcklerini belirten Trendyol Kurucusu ve CEO\u2019su Demet Keyifli, &#8220;Kad\u0131nlar\u0131n hayat\u0131n her alan\u0131nda g\u00fc\u00e7lenmesi, toplumsal ve ekonomik kalk\u0131nmada g\u00fc\u00e7l\u00fc bir olumlu tesir yarat\u0131yor. KAG\u0130DER ile ba\u015flatt\u0131\u011f\u0131m\u0131z \u2018Gelecek Kad\u0131nlar\u0131n\u2019 program\u0131 ile de daha fazla bayan\u0131n dijital iktisatta var olmas\u0131na katk\u0131 sa\u011flayaca\u011f\u0131z&#8221; dedi.<\/span><\/strong><\/p>\n<p><span>Trendyol, T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda \u00fcreten ve gelece\u011fe g\u00fc\u00e7 katan bayanlar\u0131n dijital iktisatta faal bir bi\u00e7imde var olmalar\u0131n\u0131 desteklemek hedefiyle \u2018Gelecek Kad\u0131nlar\u0131n\u2019 program\u0131n\u0131 hayata ge\u00e7irdi. KAG\u0130DER i\u015fbirli\u011fi ile ba\u015flat\u0131lan programa dayanak olmak i\u00e7in moda alan\u0131ndaki \u00f6nc\u00fc duru\u015flar\u0131yla tan\u0131nan isimler, gardroplar\u0131n\u0131n vazge\u00e7ilmez mod\u00fcllerinden olu\u015fan \u00f6zel bir koleksiyon haz\u0131rlad\u0131. Trendyol&#8217;da Gelecek Bayanlar\u0131n Buti\u011fi\u2019nde sat\u0131\u015fa sunulan bu \u00f6zel kesimlerin gelirleri te\u015febb\u00fcs\u00e7\u00fc bayanlar\u0131 desteklemek gayesiyle KAG\u0130DER\u2019e aktar\u0131lacak. <\/span><\/p>\n<p><span>Kad\u0131n giri\u015fimcilerin yan\u0131nda olmay\u0131 her vakit sorumluluklar\u0131 olarak g\u00f6rd\u00fcklerini belirten <strong>Trendyol Kurucusu ve CEO\u2019su Demet Keyifli, <\/strong>\u201cTrendyol olarak 10. y\u0131l\u0131m\u0131zda bayan te\u015febb\u00fcs\u00e7\u00fcler i\u00e7in g\u00fc\u00e7l\u00fc bir projeye daha imza atman\u0131n memnunlu\u011funu ya\u015f\u0131yoruz. Bayanlar\u0131n i\u015fg\u00fcc\u00fcne i\u015ftirakinin artmas\u0131 toplumsal ve ekonomik kalk\u0131nmada g\u00fc\u00e7l\u00fc bir m\u00fcspet tesir yarat\u0131yor. Bu anlay\u0131\u015fla, bug\u00fcne kadar teknoloji, e\u011fitim, finansman ve pazarlama deste\u011fimizle binlerce bayan\u0131m\u0131z\u0131n i\u015flerini b\u00fcy\u00fctmelerine katk\u0131 sa\u011flad\u0131k. KAG\u0130DER ile ba\u015flatt\u0131\u011f\u0131m\u0131z \u2018Gelecek Kad\u0131nlar\u0131n\u2019 program\u0131 ile de daha fazla bayana ula\u015faca\u011f\u0131z\u201d dedi.<\/span><\/p>\n<p><span>Trendyol sat\u0131c\u0131lar\u0131 ortas\u0131nda bayan te\u015febb\u00fcs\u00e7\u00fc say\u0131s\u0131n\u0131n T\u00fcrkiye ortalamas\u0131n\u0131n \u00fczerinde oldu\u011funu belirten <strong>Demet Keyifli,<\/strong> \u201cTrendyol olarak, platformumuzda bayanlar\u0131n i\u015ftirakine b\u00fcy\u00fck ehemmiyet veriyoruz. Sat\u0131c\u0131lar\u0131m\u0131zda \u00e7al\u0131\u015fan bayan oran\u0131 da 54 ile T\u00fcrkiye ortalamas\u0131n\u0131n \u00fczerinde. T\u00fcrkiye&#8217;de bayan patronlar\u0131n oran\u0131 10 iken, Trendyol sat\u0131c\u0131lar\u0131n\u0131n 25\u2019i bayanlardan olu\u015fuyor. Yaln\u0131zca pandemi periyodunda 17 bin bayan te\u015febb\u00fcs\u00e7\u00fc platformumuzda sat\u0131\u015fa ba\u015flad\u0131. Ayr\u0131yeten Trendyol\u2019un ikinci el platformu Dolap\u2019taki 1.1 milyon sat\u0131c\u0131dan yakla\u015f\u0131k 400 bini konut bayan\u0131 ve Dolap \u00fczerinden kullanmad\u0131klar\u0131 e\u015fyalar\u0131 satarak mesken iktisad\u0131na takviye oluyorlar. Trendyol olarak, bayanlar\u0131n iktisattaki yerinin g\u00fc\u00e7lenmesi i\u00e7in t\u00fcm imkanlar\u0131m\u0131zla \u00e7al\u0131\u015fmaya devam edece\u011fiz\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/span><\/p>\n<p><strong><span>KAG\u0130DER: \u2018Daha \u00e7ok bayan e-ticarette var olacak\u2019<\/span><\/strong><\/p>\n<p><strong><span>KAG\u0130DER Lideri Emine Erdem<\/span><\/strong><span> ise a\u00e7\u0131klamas\u0131nda;<strong> \u201c<\/strong>D\u00fcnyan\u0131n y\u00fckselen trendi giri\u015fimcilik. Gerek d\u00fcnyada gerekse \u00fclkemizde giri\u015fimcili\u011fin yaratt\u0131\u011f\u0131 f\u0131rsatlar ve pazarlar iktisatlar\u0131n de\u011fi\u015fimi ve geli\u015fiminde b\u00fcy\u00fck rol oynuyor. Bayan giri\u015fimcilerin ise bu roldeki hissesi, pandeminin olu\u015fturdu\u011fu global krizle \u00e7aba devrinde \u00e7ok daha kritik bir k\u0131ymete sahip hale geldi. Bayanlar\u0131n iktisattaki varl\u0131\u011f\u0131n\u0131 ve g\u00fcc\u00fcn\u00fc art\u0131rabildi\u011fimiz \u00f6l\u00e7\u00fcde \u00fclke olarak ekonomik performans\u0131m\u0131z\u0131 g\u00fc\u00e7lendirece\u011fiz. Dijitalle\u015fme ise hi\u00e7 ku\u015fku yok ki cinsiyet e\u015fitsizli\u011finin ortadan kald\u0131r\u0131lmas\u0131 s\u00fcrecini h\u0131zland\u0131racak. Burada kamu, \u00f6zel dal ve sivil toplum kurulu\u015flar\u0131na d\u00fc\u015fen, bayanlar\u0131n dijital iktisatta var olmalar\u0131 i\u00e7in gerekli dayana\u011f\u0131 sunmakt\u0131r.  \u2018Gelecek Kad\u0131nlar\u0131n\u2019 projesi kapsam\u0131nda KAG\u0130DER Pusula\u2019ya <\/span><span> 14. mod\u00fcl olarak yeni bir mod\u00fcl ekledik. Bu mod\u00fclde  hem genel giri\u015fimcilik e\u011fitimleri hem de pazaryerinde sat\u0131\u015f yapan giri\u015fimcilerin muhta\u00e7l\u0131k duyacaklar\u0131 ba\u015fl\u0131klar yer almaktad\u0131r. \u00d6rne\u011fin, Dijital Te\u015febb\u00fcs, Marka \u0130daresi, T\u00fcketici Tecr\u00fcbeleri ile Te\u015febb\u00fcs\u00fc B\u00fcy\u00fctmek, E-Ticaret Hukuku, Influencer Marketing, Eser Y\u00fckleme Hakk\u0131nda \u0130pu\u00e7lar\u0131, Ger\u00e7ek Maliyet Yanl\u0131\u015fs\u0131z Fiyat vs.  Trendyol\u2019un sa\u011flad\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc dayanak ile ger\u00e7ekle\u015ftirdi\u011fimiz, daha fazla bayan giri\u015fimcinin e-ticarette var olmas\u0131n\u0131 sa\u011flayacak \u2018Gelecek Kad\u0131nlar\u0131n\u2019 program\u0131n\u0131n \u00f6rnek bir proje olmas\u0131n\u0131 diliyoruz\u201d dedi.<\/span><\/p>\n<p><strong><span>Hedef 3 bin kad\u0131n<\/span><\/strong><\/p>\n<p><span>3 y\u0131lda 3 bin bayana giri\u015fimcilik ve e-ticaret e\u011fitimleri verilmesi hedeflenen Trendyol Gelecek Bayanlar\u0131n Program\u0131\u2019na kat\u0131lan bayan te\u015febb\u00fcs\u00e7\u00fcler e-ticaret operasyonlar\u0131, sat\u0131\u015f artt\u0131rma yollar\u0131 ve m\u00fc\u015fteri memnuniyetini y\u00fckseltme \u00fczere bir\u00e7ok farkl\u0131 hususta geli\u015fim imkan\u0131 bulacak. Bayan te\u015febb\u00fcs\u00e7\u00fcler i\u015fini dijitale ta\u015f\u0131mak istedikleri takdirde Trendyol\u2019da avantajl\u0131 kurul ve vade imkanlar\u0131 ile sat\u0131\u015fa ba\u015flayacak, Trendyol\u2019un pazarlama takviyesinden faydalanacak. Trendyol b\u00f6ylelikle bayan giri\u015fimcileri T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki milyonlarca m\u00fc\u015fterisiyle bulu\u015fturarak i\u015flerini b\u00fcy\u00fctmelerine, g\u00fc\u00e7l\u00fc pazarlama irtibat\u0131 ile de bilinirliklerinin artmas\u0131na katk\u0131 sa\u011flayacak.<\/span><\/p>\n<p><span>Trendyol Gelecek Bayanlar\u0131n Program\u0131\u2019na kaynak yaratmak i\u00e7in olu\u015fturulan koleksiyon, moda alan\u0131nda \u00f6nc\u00fc duru\u015flar\u0131yla tan\u0131nan Ba\u015fak Dizer, Ceylan At\u0131n\u00e7, Hande Can, Par\u0131lt\u0131 Bilen Yavuzer, Rachel Araz, Serra T\u00fcrker, Yasemin Taciro\u011flu, Tuvana B\u00fcy\u00fck\u00e7\u0131nar ve Zeynep Tosun ile birlikte tasarland\u0131. Koleksiyonun tan\u0131t\u0131m \u00e7ekimlerinde bu isimlerle birlikte Seda Domani\u00e7 ve Zeynep \u00dcner de yer ald\u0131.<\/span><\/p>\n<p>Kaynak: (BHA) &#8211; Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trendyol, T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki bayanlar\u0131 dijital iktisada kazand\u0131rmak i\u00e7in KAG\u0130DER (T\u00fcrkiye Bayan Te\u015febb\u00fcs\u00e7\u00fcler Derne\u011fi) i\u015f birli\u011finde &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2887,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trendyol Kurucusu ve CEO\u2019su Demet Mutlu: \u201cDaha fazla kad\u0131n\u0131n dijital ekonomide var olmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z\u201d - \u00c7oru Kent Haber - T\u00fcrkiye ve D\u00fcnyadan \u00d6zel Haberler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corlukenthaber.com\/trendyol-kurucusu-ve-ceosu-demet-mutlu-daha-fazla-kadinin-dijital-ekonomide-var-olmasini-saglayacagiz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trendyol Kurucusu ve CEO\u2019su Demet Mutlu: \u201cDaha fazla kad\u0131n\u0131n dijital ekonomide var olmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z\u201d - 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