{"id":2949,"date":"2022-10-03T00:18:10","date_gmt":"2022-10-02T21:18:10","guid":{"rendered":"https:\/\/www.corlukenthaber.com\/?p=2949"},"modified":"2022-10-03T00:18:10","modified_gmt":"2022-10-02T21:18:10","slug":"icim-hayata-dolu-tarafindan-bakmayi-hatirlatiyor","status":"publish","type":"post","link":"https:\/\/www.corlukenthaber.com\/icim-hayata-dolu-tarafindan-bakmayi-hatirlatiyor\/","title":{"rendered":"\u0130\u00e7im hayata dolu taraf\u0131ndan bakmay\u0131 hat\u0131rlat\u0131yor"},"content":{"rendered":"

S\u00fct\u00fcn t\u00fcm g\u00fczelli\u011fini ve yarar\u0131n\u0131 t\u00fcketicileriyle bulu\u015fturan \u0130\u00e7im, m\u00fcspet bak\u0131\u015f a\u00e7\u0131s\u0131yla t\u00fcketicilerinin hayatlar\u0131na da dokunmay\u0131 ama\u00e7l\u0131yor. Yeni marka vaadinde \u0130\u00e7im; t\u00fcketicilerine, \u2018Hayata Dolu Taraf\u0131ndan Bak\u2019 diyerek negatifler yerine olumlulara odaklanmay\u0131 hat\u0131rlat\u0131yor.<\/p>\n

T\u00fcketici ara\u015ft\u0131rmalar\u0131ndan yola \u00e7\u0131karak irtibat stratejisine yeni bir taraf verdiklerini anlatan Ak Besin Pazarlama Y\u00f6neticisi Selin Dora Falay; hayatta g\u00fczeliyle k\u00f6t\u00fcs\u00fcyle, art\u0131lar\u0131yla eksileriyle pek \u00e7ok \u015fey deneyimledi\u011fimizi, \u0130\u00e7im markas\u0131 olarak art\u0131lara odaklanmay\u0131 tercih eden bir marka duru\u015fu sahiplendiklerini s\u00f6z etti. Falay, \u201c2019 ve 2020 y\u0131llar\u0131n\u0131 kapsayan devirde t\u00fcketicilerle ba\u011f\u0131m\u0131z\u0131 daha da g\u00fc\u00e7lendirdik. 2021\u2019de ise orijinal bir periyoda giriyoruz, hayata dolu taraf\u0131ndan bakmak i\u00e7in yola \u00e7\u0131k\u0131yoruz. M\u00fcspet, \u00e7a\u011fda\u015f, samimi, dinamik bir marka olan \u0130\u00e7im ile; art\u0131k t\u00fcketicilerimizin akl\u0131na ve kalbine de dokunan bir \u00f6yk\u00fcm\u00fcz var. Hepimiz biliyoruz ki, hayatta uygun \u015feyleri de makus \u015feyleri de birebir anda ya\u015f\u0131yoruz. K\u0131ymetli olan eksiler yerine art\u0131lara odaklanmak. Zira bak\u0131\u015f a\u00e7\u0131m\u0131z\u0131 de\u011fi\u015ftirdi\u011fimizde keyifli olmak i\u00e7in \u00e7ok sebebimiz oldu\u011funu g\u00f6r\u00fcyoruz. T\u00fcketicilerimize hayatta art\u0131lara odaklanmay\u0131 hat\u0131rlatan ve \u0130\u00e7im eserleriyle ho\u015f anlar\u0131nda onlara e\u015flik eden bir marka olmay\u0131 hedefliyoruz.\u201d diye konu\u015ftu.<\/p>\n

\u0130\u00e7im\u2019in yeni marka seyahatinin reklam kampanyas\u0131nda yer alan eser reklam sinemalar\u0131, \u2018Hayata dolu taraf\u0131ndan bak\u2019 telaffuzunu t\u00fcketicilere ula\u015ft\u0131r\u0131yor. Ufak form\u00fcllerle, hayattaki art\u0131lara ve eksilere daha farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015fmay\u0131 hat\u0131rlatan sinemalarda, hayata dolu taraf\u0131ndan bakman\u0131n ne kadar yeterli hissettirdi\u011fi yans\u0131t\u0131l\u0131yor. Bu m\u00fcspet bak\u0131\u015f a\u00e7\u0131s\u0131, reklam sinemalar\u0131n\u0131n k\u0131ssa kurgusunun tasarlanmas\u0131nda en de\u011ferli esin kayna\u011f\u0131 oluyor. Kampanya kapsam\u0131nda yeni reklam sinemalar\u0131 t\u00fcketicilerle bulu\u015fmaya devam edecek.<\/p>\n

Kaynak: (BHA) – Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00fct\u00fcn t\u00fcm g\u00fczelli\u011fini ve yarar\u0131n\u0131 t\u00fcketicileriyle bulu\u015fturan \u0130\u00e7im, m\u00fcspet bak\u0131\u015f a\u00e7\u0131s\u0131yla t\u00fcketicilerinin hayatlar\u0131na da dokunmay\u0131 ama\u00e7l\u0131yor. Yeni …<\/p>\n","protected":false},"author":1,"featured_media":2950,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[33,6,32,5,8,7],"tags":[],"yoast_head":"\n\u0130\u00e7im hayata dolu taraf\u0131ndan bakmay\u0131 hat\u0131rlat\u0131yor - \u00c7oru Kent Haber - T\u00fcrkiye ve D\u00fcnyadan \u00d6zel Haberler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corlukenthaber.com\/icim-hayata-dolu-tarafindan-bakmayi-hatirlatiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u00e7im hayata dolu taraf\u0131ndan bakmay\u0131 hat\u0131rlat\u0131yor - \u00c7oru Kent Haber - T\u00fcrkiye ve D\u00fcnyadan \u00d6zel Haberler\" \/>\n<meta property=\"og:description\" content=\"S\u00fct\u00fcn t\u00fcm g\u00fczelli\u011fini ve yarar\u0131n\u0131 t\u00fcketicileriyle bulu\u015fturan \u0130\u00e7im, m\u00fcspet bak\u0131\u015f a\u00e7\u0131s\u0131yla t\u00fcketicilerinin hayatlar\u0131na da dokunmay\u0131 ama\u00e7l\u0131yor. 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